New Delhi, Dec. 21, 2020–Amazon.com Inc., a unit of Amazon.com Holdings Inc., and BookEBook India, a unit that includes book sellers and book retailers, have joined forces to help the fight to stop global warming.
BookEBook is the first non-profit bookseller organization in India that has been working on climate change and its impacts on bookseller’s livelihoods, said BookEbook founder and CEO Prashant Maitri.
Book EBook has partnered with Amazon.
Com to launch a global fund to promote bookselling as a way to promote sustainable living.
India has been hit hard by climate change.
The country’s coal industry is at the center of the crisis.
Its economy has been in decline, as it has struggled with coal shortages.
India’s government has tried to address the issue by providing incentives for farmers to produce more carbon-neutral energy.
The government has also introduced measures to limit the emission of carbon dioxide, a greenhouse gas that causes climate change, and to develop a zero-carbon energy system.
Book e book, an Amazon subsidiary, launched a global climate-change awareness campaign in India in April.
In September, the company announced it would partner with India’s Ministry of Environment and Forests to develop sustainable livelihoods.
Maitri said the aim of the Global Climate Fund is to empower authors, bookselling agents and book-sellers in the Indian market to build support for the book industry by supporting them with climate-related awareness campaigns, and developing partnerships with NGOs and charities.
BookeBook India is working on the same agenda, said Kishore Kumar, managing director of BookEBooks.
India is a leading market for the world of books, with a population of some 1.3 billion people.
“It’s a huge opportunity for the ecosystem and the ecosystem is really in trouble right now,” Kumar said.
The authors, who have more than 3,000 books in print in India, have seen the number of books published in the country decline since the early 1990s, according to the World Book Trade Organization.
“We see that India is in danger, it is a global problem,” he said.