E-books are the new streaming books and e-books that are becoming more popular with millennials, a new study finds.
According to the report, the trend is being driven by e-readers that have been embraced by consumers, including Amazon.com, Apple’s iBooks and Barnes & Noble’s Kindle e-reader.
The report also found that digital platforms are also seeing more e-book titles in the top 10 most downloaded categories.
As with the streaming video market, e-reading is driving a growth in digital content as well, according to the survey.
The study found that e-discovery platforms like Audible and Spotify have been the fastest growing and most popular platforms for e-textbooks.
The survey also found a strong correlation between e-comparisons of millennials and digital book buyers.
The study found millennial book buyers are increasingly willing to pay for digital content, with e-stores in particular having become more appealing to them, with over 80 percent of respondents saying they would recommend a digital book to someone who had a Kindle or other digital device, while more than 60 percent of those surveyed said they would purchase an e-Book at a physical bookstore.
In addition, 70 percent of e-listeners said they were willing to spend more money to acquire a book at a traditional bookstore.
However, the study found millennials are not buying e-Books from physical stores.
Only 37 percent of millennial book purchasers said they are looking to buy an e, and the majority of those respondents said they bought books online, with only 10 percent of millennials buying books at a bookstore.
Despite the increase in digital consumption, the number of digital books has remained stagnant in recent years.
According a study published by the Pew Research Center in 2014, only 9 percent of U.S. adults read digital books, down from 24 percent in 2011.
The survey found that millennials also had low levels of digital literacy.
More recently, the Pew report found that while digital book sales grew for most readers, millennials are the only demographic that has increased their digital reading habits.